Kimkins–Targeting Teens

One of my problems with Heidi has been her promotion of Kimkins through viral marketing. Most importantly is the fact she has targeted teens in her pursuit to have members.

For those who have followed this saga from the beginning, you remember the 14 year old who was on the Kimkins site looking for answers. Here are the posts as a reminder for everyone.

The thing about all of this that disturbs me the most, was Heidi’s reply to this young girl. All of it disturbs me really. But Heidi’s stands out.

Kimmer (Admin)

Re:I need more calories

I agree with all the replies above, except about needing more calories simply because of your age. A calorie is a unit of energy, that’s all. If we eat too much energy, it’s stored as fat — whether you’re 14 or 84. If you have excess body fat, you have CALORIES hanging there, again whether you’re 14 or 84.

However, if you want to up your calories, simply add more food. You’re a teenager, so a couple servings of dairy are important (or use supplements with your doctor’s advice). String cheese, Dannon low carb yogurt, broccoli, kale, cottage cheese are good sources of calcium and will give you extra calories.

If your goal is to only add more calories, drink 1-2 meal replacement shakes in addition to your food choices. It’s easy to add calories if that’s your goal.

I disagree about adding fruit until you’re at maintenance. There’s little there nutritionally compared to the high carbs. Nothing that can’t wait a bit until you hit goal. You’re much better off with a 1/2 cup of sweet potato than an apple, as an example. More fiber, more antioxidants. And …

But if you’re listening to “other sources”, think logically and think about hidden agendas.

As a reminder, this 14 year old girl was following the boot camp program, 500 cals/day and 30 minutes of exercise. Yet Heidi did not say anything about her needing to up her calories.

In her efforts to target teens, Heidi planted stories about stars who were supposedly following Kimkins. These showed up on MySpace and Yahoo Answers, to name a few.

With so many of the former Kimkins members speaking of having eating disordered thinking. It worries me to see Heidi go specifically after teens. They are already very vulnerable to developing an eating disorder. The Kimkins diet severely increases your chance of developing an eating disorder.

As I’ve stated before, Kimkins is not better than being fat.

The Kimkins site is suppose to have an age restriction now. Other changes have been implemented to make the site more generic. Less cause for possible litigation.

In my opinion, all the changes at the site are much too little, done way too late. Or as we say here in the south, it’s like closing the barn door after the horse has got out.

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7 Responses

  1. […] Weight Watchers wrote an interesting post today onHere’s a quick excerptOne of my problems with Heidi has been her promotion of Kimkins through viral marketing. Most importantly is the fact she has targeted teens in her pursuit to have members. For those who have followed this saga from the beginning, you remember the 14 year old who was on the Kimkins site looking for answers. Here are the posts as a reminder for everyone. […]

  2. […] Here’s another interesting post I read today by Diary of a Mad Housewife […]

  3. Really good post, thank you! The other shocking thing was how some of the admins and other members beat up on this poor girl. Remember OSuzanna’s hateful posts? Kimmer didn’t step in to protect the girl from that, eiither!

  4. Just found some evidence of Wouter Van Dyck letting his promotions leak toward the teenagers. Extremely irresponsible for an affiliate.

  5. […] on February 15, 2008 by BamaGal In a earlier post here I wrote how Heidi has an affinity for targeting teens. Not only does she prey on the insecurities of todays teens, the need to conform to media standards […]

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